do not visit

Terms & Conditions v. 2021.07.01

Terms & Conditions

Last Updated Date: 1 July 2021

1. Who we are and description of the Services

We are Gelato AS a Norwegian company having our principal place of business at c/o Aker Brygge Business Village, Grundingen 6, 0250 Oslo, Norway ("Gelato”).

Gelato offers graphic design templates and services such as printing (the “Services") under the trading name "Optimalprint". The Services enable you to upload and store your own photographic images on the Gelato website (the "Site") found at The Services include being able to design and order physical and electronic products (the "Products"). You may on the Site incorporate your own images and/or text ("Customer Content") into the Products.

2. Terms & Conditions

These terms and conditions ("Terms & Conditions") will apply to your access to and use of the Site and Services and your ordering of Products to be delivered in the UK. Please read these Terms & Conditions carefully before accessing or using the Site or Services and before ordering any Products. If you do not agree to be bound by all of these Terms & Conditions, you should not access or use the Site or Services.

By accessing or using the Site or Services, you agree to be bound by these Terms & Conditions, and you confirm that you are of legal age to form a binding contract with Gelato and that you have the authority to enter into these Terms & Conditions on behalf of yourself or the company or organization you are acting on behalf of (if so, "you" shall for the purpose of this Terms & Conditions also refer to the company or organization, where appropriate).

These Terms & Conditions are subject to and include our Privacy Policy and additional rules and guidelines available on the Site, such as with respect to Delivery Times, Shipping Countries, Card Quality and Prices.

Gelato may terminate your right to access and/or use the Site or the Services if you violate the Terms & Conditions.

3. Changes to the Terms & Conditions

Gelato may at any time change these Terms & Conditions without notice. Gelato may also change or impose additional rules or guidelines that will be posted on the Site. Such changes become effective when posted on the Site and apply to your subsequent use of the Site and Services. The Terms & Conditions in place at the time of placing an order will govern the applicable order. Gelato therefore recommends that you read these Term & Conditions in advance every time you order any Services and / or Products from Gelato.

4. Site Content

Any material presented on or incorporated into the Site, such as fonts, text, images, graphics, logos, user interfaces, audio clips, templates, document layouts, artwork, tools, and the scripts and software used to implement and provide the Services (the "Site Content"), is considered proprietary to Gelato and/or the party from whom Gelato has licensed the content, and is protected by applicable intellectual property laws.

Gelato grants you a limited license to reproduce portions of the Site Content for the sole purpose of using the Site and Services for your personal or internal business purposes. You acknowledge and agree that you will not use the Site Content for any other purpose.

5. Customer Content

You are responsible for ensuring that the Customer Content is suitable for its purposes, including but not limited to ensuring that the quality (resolution, color, lighting, etc.) is adequate for printing.

Gelato does not claim ownership to Customer Content. However, by uploading Customer Content to the Site you grant Gelato a fully paid up, royalty-free, worldwide, non exclusive license to use the Customer Content to the extent necessary for the purpose of providing you with the Services. You also represent and warrant that you own and/or have obtained a license to the Customer Content, and that Gelato is free to use, modify, publish, reproduce and distribute the Customer Content as part of providing the Services without obtaining permission or license from any third party.

You must not upload any Customer Content that contains anything that is threatening, harassing, defamatory, pornographic, obscene, showing any kind of child abuse, racially offensive, likely to incite hatred against or cause direct / indirect harm to any person or group or otherwise is unlawful or criminal or offensive in the minds of reasonable people or in breach of any applicable law. Gelato does not accept any responsibility for any material in the Customer Content that is defamatory or which infringes the intellectual property rights of any third party or that is otherwise unlawful.

You warrant that the Customer Content you upload will be free from infection, viruses and/or other code that has contaminating or destructive properties.

We do not check the Customer Content provided by you. However, if any Customer Content uploaded by you do not comply with these Terms & Conditions, we reserve the right to reject, edit, remove or disable access to such material with immediate effect without any obligation or liability to you.

6. Price and payment

The price of any Product is the price in force at the date and time of your order as quoted on our Site. Although we endeavour to keep prices accurate and up to date, sometimes errors do occur. If a price error has occurred, we will inform you of this as soon as possible. If a Product's correct price is higher than the price stated on our Site, we will normally, at our discretion, either contact you for instructions before dispatching the Product, or reject your order and notify you that we are rejecting it. If the pricing error is obvious and unmistakeable and could have reasonably been recognised by you as an error, we do not have to provide the Products to you at the incorrect (lower) price.

Product prices include VAT at the prevailing rate. The price quoted on our Site for Products excludes delivery charges which are quoted separately on our Site. Product prices and delivery charges are subject to change at any time, but changes will not affect orders which predate such changes.

You must pay for your Product order by using one of the payment methods available at the time of order. Payment will be taken in full at the time of the order unless you choose to pay by invoice where such invoice service is offered.

Gelato uses Adyen B.V. as the third party service provider for payment services. By using the Services, you agree to be bound by Adyen B.V.’s Terms of Service and Privacy Policy at as updated from time to time. Gelato and Adyen B.V. may share any information and payment instructions you provide to the extent required to complete your transactions in accordance with the Terms & Conditions.

You must ensure that all details you provide to us for the purpose of purchasing Products will be correct, that the credit card, debit card or PayPal account which you use is your own and that there are sufficient funds or credit facilities to cover the cost of any Products. We reserve the right to obtain validation of your credit card, debit card or PayPal account details before accepting your order.

7. Order and delivery

Gelato may, without notice, cancel or otherwise make changes to any orders made via the Site, if the Products ordered are no longer available or upon your breach of these Terms & Conditions.

Gelato will endeavor to process your order and manufacture your Products within one business day, however no specific time limit for processing, manufacturing and delivering your order is guaranteed.

Gelato will deliver the Products to the delivery address stated by you at the time you make the order. Gelato can deliver anywhere in mainland Great Britain or Northern Ireland.

Gelato has the sole right to choose the carrier that will deliver your Products. Products ordered will be sent by regular post unless otherwise stated by Gelato. Your order will be deemed delivered and title and risk of loss transferred to you upon delivery to the address stated in your order. We cannot guarantee that Products ordered together will be shipped together or be delivered on time by the carrier. Delivery timescales are estimated and may be subject to change.

Any electronic Products shall be deemed to have been delivered either at the time we transmit the electronic Product to you via email or any other electronic communication address provided by you, or at the time we transmit a notification to you informing that the electronic Product is available for download from the Site.

8. Return and refund policy

Products that contain Customer Content are made to your specifications and / or are clearly personalised for you upon your order. Therefore, once an order is placed, it cannot be changed or cancelled. If you receive a defect, damaged or not fit for purpose Product (jointly: "defect"), or you are the Product delivered is not of satisfactory quality, please report it within 30 days after the date you receive the Products by contacting us at [email protected] You may be asked to provide photographic or other documentary evidence of the existence of the issue for which you make the report.

Subject to Gelato’s "Quality Guarantee", we will at your option either redeliver the Product or refund the purchase price for the Product, if you report the existence of a defect in the Product or an issue with the quality of the Product delivered within the time frame specified above. After 30 days, Gelato will replace the Product or refund the purchase price in accordance with the terms of the Consumer Rights Act 2015. Gelato will not redeliver or refund the purchase price if the defect or dissatisfaction is related to the Customer Content, which you have the sole responsibility for.

If we receive repeated requests from you to obtain refunds and have a reasonable basis for concern as to the potential misuse of our refund policy, we reserve the right to not accept additional orders from you and to further investigate the defect or issue before providing additional refunds.

For Products that do not contain Customer Content (and thus that are not personalised for you) you may cancel your order within 14 days after the date you receive the Products. If your order contains multiple Products that do not contain Customer Content and these Products are shipped separately, you may cancel your order within 14 days after the date you receive the last Product. You must notify Gelato at [email protected] about your intent to cancel your order within the timeframe specified above. We recommend that you use the standardised cancellation form provided to you when you placed your order. You must return the Products to us as soon as possible, in the same condition in which you received them, and at your own cost including shipping costs and risk.

Gelato will usually make any refunds using the same method originally used by you to pay for your purchase.

Nothing in these terms will affect your legal rights.

9. Optimalprint Plus

Following terms apply only to customers who accepted to become a member of our Optimalprint Plus loyalty program.

Optimalprint Plus is our loyalty-based membership program through which members get access to free delivery of all their orders. Members also get access to exclusive and members-only deals and promotions, will receive early and exclusive updates on newly launched products and design collections, and get an extended 30-day Unlimited Guarantee on everything they buy on the site.

Optimalprint Plus benefits and communication

Optimalprint Plus members are entitled to free standard delivery for up to 50 orders during each 12 month membership period. A single order equates to a single delivery parcel. An order should have no more than 5 items to qualify for free standard delivery under the membership programme (this item limit excludes Cards).. This does not include Express, Premium or any Priority shipping methods. However, in cases where standard delivery is unavailable, we will ship using the least expensive alternative shipping method for free.

Members are also entitled to a 30-day satisfaction guarantee (“Unlimited Guarantee”) which means that if you are not entirely satisfied with your order, you can return and receive a full refund (including shipping costs). The 30-day period starts from the date your Order is placed.

Optimalprint Plus members may also receive exclusive deals, promotions, and launch updates presented by email, SMS and/or push notifications.

We may from time to time change membership benefits and the terms and conditions of membership at our discretion.

Optimalprint Plus membership term

The Optimalprint Plus membership term expires 12 months after the day the customer purchased the membership. If a customer exceeds 50 orders within 12 months, they can take out another membership before their original expiration date. This will restart the membership term, which will expire 12 months after the day the most recent membership was purchased.

Optimalprint Plus Limitations

- We reserve the right to accept or refuse membership at our discretion.
- You may not transfer or assign your Optimalprint Plus membership or any Optimalprint Plus benefits to any other person, user, or customer. Your Optimalprint Plus membership is personal to you – you must not share your login details with any other user.
- The membership is limited to your personal and private use only, and not for reselling Optimalprint products or for conducting any business. Any abuse of the membership will result in its cancellation.
- From time to time, we may choose at our sole discretion to add or remove Optimalprint Plus membership benefits.
- From time to time we may change the membership fee – this will take effect immediately for new members and, for existing members, upon membership renewal.

Optimalprint Plus Fees

The current annual membership fee for Optimalprint Plus is stated on the Optimalprint website and during the checkout process. The Optimalprint Plus membership fee is non-refundable, except in the circumstances set out below. VAT may apply to the membership fee.

Optimalprint Plus Membership Cancellation

We will refund your full membership fee if you cancel your Optimalprint Plus membership at any time before you have placed an Order on the Site. You are not entitled to any refund of your membership fee if you cancel your Optimalprint Plus membership after you have placed an Order on the Site. You separately have the right to change your mind within 14 days after becoming a member: you may cancel your membership by notifying Gelato at [email protected] about your intent to cancel your membership within the timeframe specified above. We recommend that you use the standardized cancellation form provided to you when you become a member. If you choose to start using your membership benefits during the 14 day ‘cooling off’ period, we reserve the right to charge you a proportionate fee for any such use.

Optimalprint Plus Termination by us

We may terminate your Optimalprint Plus membership at our discretion without notice. If we do so, we will give you a prorated refund based on the number of full months remaining in your membership. However, we will not give any refund for termination related to conduct that we determine, in our discretion, violates these terms or any applicable law, involves fraud or misuse of the Optimalprint Plus membership, or is harmful to our interests or those of another user or member.

10. Security

You are solely responsible for maintaining the confidentiality and security of your account and related password information. You are entirely responsible for all activities that occur on or via your account, and you agree to immediately notify Gelato of any unauthorised use of your account or any other breach of security that you become aware of. Gelato shall not be responsible for any losses arising out of the unauthorised use of your account.

You are responsible for ensuring that your computer system meets all relevant technical specifications necessary to upload your Customer Content. Anything you download in connection with the Services is downloaded and used by you at your own risk and you are solely responsible for any damage to your own computer system or loss of data which results from the download of any such material.

11. Indemnification

If you are representative and / or an agent of a company: You agree on behalf of the company that the company shall indemnify and hold harmless Gelato against all third party claims and demands, including liability, damages, costs, reasonable legal fees and expenses arising out of or related to the company’s (i) breach of these Terms & Conditions, (ii) use of the Site, Services or Products, (iii) violation of any third party intellectual property or other rights, or (iv) the Customer Content the company (its representatives and / or agents) have uploaded to the Site or incorporated into Products. You agree that the provisions in this section will survive any termination of these Terms & Conditions, your account or your access to the Site and/or Services.

12. Disclaimer

The Site and Services are provided on an "as is" and "as available" basis without representation, warranty or guarantee of any kind. Gelato does not represent, warrant or guarantee that the Site and/or Services will be available or that it will be free from loss or corruption of data, or from viruses, interference, hacking or other security intrusion, and Gelato disclaims any liability relating thereto.

13. Limitations of liability

Gelato is not liable for the image quality of the Products where you provide the images. We have taken steps to display as accurately as possibly our Products on the Site. Gelato cannot guarantee that your computer display of any colour or other detailing will exactly reflect the colour or detailing of the product you receive. Products supplied may therefore differ from the preview on the Site, for instance in terms of sharpness, brightness or colours.

Gelato is not liable for any loss of Customer Content provided by you, including the loss of any pictures uploaded by you.

Gelato is not liable for any indirect or consequential loss or damages of any kind, including but not limited to loss of data, profit, revenue or business.

Subject to the following paragraph, Gelato's liability is in all cases limited to the amount paid by you for the Services.

Gelato does not exclude or limit in any way its liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors; for fraud or fraudulent misrepresentation; for breach of your legal rights in relation to the Products including the right to receive Products which are: as described and match information we provided to you and any sample or model seen or examined by you; of satisfactory quality; fit for any particular purpose made known to us; supplied with reasonable skill and care; and for defective products under the Consumer Protection Act 1987.

14. Assignment

Gelato may assign any rights and/or transfer, sub-contract or delegate any obligations under these Terms & Conditions. Any purported assignment, transfer, sub-contracting or delegation by you shall be ineffective. These Terms & Conditions are personal to you and are entered into by you for your own benefit and not for the benefit of any third party. A person who is not party to these Terms & Conditions or this agreement shall not have any rights under or in connection with them under the Contracts (Rights of Third Parties) Act 1999.

15. No waiver

Our failure to insist upon or enforce your strict compliance with these Terms & Conditions will not constitute a waiver of any of our rights. No waiver by us related to any breach of these Terms & Conditions is valid except if given in writing. Any such waiver shall not constitute a consent to or excuse for any other or subsequent breach or act unless such waiver or consent is in writing signed by us.

16. No agency

No agency, partnership, joint venture or franchise relationship is implied, intended or created by these Terms & Conditions.

17. Entire agreement

These Terms & Conditions, together with any accepted order and any documents referenced herein, are the whole agreement between us. You acknowledge that you have not entered into this agreement in reliance upon any statement, warranty or representation made by us or any other person and you irrevocably and unconditionally waive any rights to claim damages and/or to rescind these Terms & Conditions by reason of any misrepresentation that is not contained in the Terms & Conditions and any accepted order.

18. Severability

If any provisions in these Terms & Conditions shall become or be declared illegal, invalid or unenforceable for any reason whatsoever, such provision shall be divisible from the other provisions and shall be deemed to be deleted from them. The remaining portions of these Terms & Conditions will remain in full force and effect.

19. Privacy

We use your personal information in accordance with our Privacy Policy at and Cookie Policy at Please read it carefully as it includes important terms which apply to you.

20. Governing law

These Terms & Conditions shall be subject to English law. All claims or disputes arising in relation to or in connection with these Terms & Conditions (and any order of Products under these Terms & Conditions) shall be governed by English law. You may bring a claim to enforce your consumer rights in connection with these Terms & Conditions before the courts of your resident country, as laws in your country of residence may also apply to allow you certain levels of consumer protection. In addition, you are also entitled to bring a claim before the Courts of England and Wales if you prefer.

21. Contact us

To contact us about these Terms & Conditions, about your order or about our Services, please send us a message on our Site or write to us at Gelato AS, Aker Brygge Business Village, Grundingen 6, 0250 Oslo, Norway.

22. Optimalprint User Generated Content terms

By participating as a User that generates content (“User Generated Content”) including, without limitation, photographs, images, text, graphics and other materials to Optimalprint, you hereby provide Optimalprint ℅ Gelato AS, a Norwegian entity under registration number 991 753 591 (hereinafter “Gelato”), a non-exclusive, royalty-free, worldwide, transferable and perpetual (unless withdrawn pursuant to these terms) license with right of sublicense to use, reproduce, publicly display, distribute, modify, adapt, publish, translate, and create derivative works from the User Generated Content on our website, mobile application, social media channels, marketing emails in any manner to be determined in Gelato’s sole discretion and without any obligations to you.

You represent and warrant that you own or otherwise possess all necessary rights with respect to the User Generated Content and that it will not infringe, misappropriate, use or otherwise violate any copyright or other intellectual property right of any third party, that the User Generated Content will not violate any privacy right of any third party, and that the User Generated Content are not unlawful, fraudulent, threatening, abusive, obscene or otherwise objectionable. You have obtained the written consent, release, and/or permission of every identifiable individual who appears in User Generated Content for purposes of using it in any manner set out in these terms. If any identifiable individual is under the age of eighteen (18), you have obtained such written consent, release and/or permission from parents or guardian.

If you want to withdraw consent to share the User Generated Content with Gelato, you have to contact us by sending an e-mail to [email protected]

You agree to indemnify and hold Gelato and their directors, officers, shareholders, employees, consultants, agents, representatives, affiliates, distributors, partners, licensees, producers, manufacturers and third-party users harmless from and against any and all claims, liabilities, causes of action, damages, losses and expenses (including, without limitation, attorneys' fees) that arise directly or indirectly from your breach of these terms.